Family shadows

The Carpet Salesman

All the time people used to tell me, “Cate, you’d be great in sales. You will talk to anyone and you could sell anything!” Today it still rings true. Instead of sales, though, I’ve focused my shift to marketing or a position that lets me constantly interact with people which will ideally cause an increase in sales for the product or company. Because I do not have any formal educational experience in this field, I have been taking a class online, reading books and blogs, and following people on Twitter to learn as much as I can before I return to the States. Something that this research has taught me is the importance of knowing your audience. Yesterday, for example, I helped one of my students set up a website/blog to showcase his photography. We decided to put his website in English because it is good practice for him and he does hope to reach an international audience (at least with a following). I showed him websites of American photographers I like, and he showed me websites of Moldovan photographers he likes and we used the combination of that to put his site together. While I think having a website with a plain background is better and more professional, he chose to put an image in the back because he’s catering to teenagers: they like that (and now that I think about it, I did, too, as a teenager). I thought about also creating him a Facebook and Twitter page, but that would not do much good here in the village… that’s not where the audience is, so therefore he cannot reach future consumers or clients. Within the first few hours of putting a link on his Odnoklassniki account (aka Russian/Moldovan Facebook), he had 327 hits. Bravo, Marin, Bravo!

Then early this afternoon there was a persistent knocking on the door of my host parent’s house. Finally my host mom answered it and shortly thereafter there were voices just outside my room. I assumed some of my host dad’s friends had come to visit, but nope, it was a carpet salesman. My host dad then called me into the living room to help them make a decision. You see, he was certain he wanted to buy a carpet the size of my room for 4000 lei, which meant he got 2 free smaller carpets in return.

My host mom insisted it was a bad idea because she has a carpet she bought a couple of years ago that they haven’t done anything with up to this point, and it was cheaper and prettier than these carpets. With one yes and one no, it was up to me to make a decision. Because I’m leaving in 6 weeks, I said I was indifferent. The salesman used this information to his advantage and went and pulled out the “last” carpet he had and said he’d trade it with one of the smaller ones (still 6x9ish) and my host dad could give it to me to take home to remember Moldova (my host dad really liked this idea).

The salesman kept saying it is a great deal and today is the last day for people over 50 to receive this 50% discount plus free carpet per retiree in each household, and these are the last carpets and they won’t find cheaper or prettier ones in the city. He tried to say they could save these for their kids or send them to where they live abroad (tailoring to their emotional reaction) but in the end, my host mom kept her ground and refused… and my host dad listened.

Carpet salesmen would not be successful in the States because we do not put carpets on our walls to make our homes beautiful. That’s one of the reasons my host dad wanted the carpet… he said other houses have new, beautiful carpets on their walls and he wanted some too for when guests come to the house. But in Moldova, it is common to find carpets on the walls especially in the homes of the older generation, and even more especially in the villages. The older villagers do not frequent the city, so coming to them is the best way to make a sale… and offering them a one-time discount for their age is also an incentive. While it is not ethical, the salesman can say whatever he wants the prices to be in the city because he knows they will not go to compare (I tried to look on the Internet and I found the website but the catalog is not working at this time so I could not see the price difference). Plus, if one does go to the city, they have to bring this HUGE carpet back with them on the small, crowded, public transportation… which is a pain in the neck (literally). This salesman ¬†was doing a great job in targeting the right location, age, and emotional triggers to get my host family to buy carpets they don’t need, but want. If it wasn’t for my host mom’s stubbornness and my host dad’s respect for her decision, the salesman would have sold 3 (because nothing is free) rugs to my family.

In the end, the salesman asked me to take him with me in America when I go home. Twice. ¬†Unfortunately for him, he did not have a good sales pitch prepared for me to buy into that one. Looks like I’ll be going back to America alone!

One Comment

  1. Rick May 1, 2012 at 4:32 pm Permalink

    Well done in understanding the “sales pitch”. Now remember all of those things when you go buy a new car:)

    Reply

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